H&M x Balmain Launch: What I Experienced

First off: I never intended to pick up the collection’s most coveted items — the beaded blazer and embroidered dress.  While they are both beautiful, I found them more reminiscent of Balmain in 2012 than 2016.  No shade to anyone who picked them up or admired them, but I think H&M and Balmain chose to re-create some pre-existing designs rather than push new ideas, given that people have already been watching celebrities wear nearly identical pieces for years.  Also the target audience of H&M is not as risk-taking as your average runway show attendees, and familiar silhouettes and design concepts are safer.

Doors opened at 8 a.m.  Around 7:30, having just returned from my morning trip to the gym, I headed down to the 86th Street H&M in Manhattan.  The line stretched down the block towards 3rd avenue, but did not reach the next street corner when I arrived at 7:45.  No doubt the people first in line had been there all night.

By 8:30, I had been given a wristband that would allow me to enter at 9:45.  The wristband guaranteed me a spot in line so I did not have to stand around any longer.  I headed up Lexington to Fika Cafe, enjoyed an almond milk latte and a croissant, and casually walked back around 9:30.

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